Launch of 1malaysia MDA-GSK oral health Awareness campaign

1Malaysia MDA-GSK Oral Health Awareness Campaign Programme
Date: Sunday, February 28th 2010.
Venue: Tropicana city mall, main atrium, ground floor.

12.30pm arrival of Y.B. Dato' Sri Liow Tiong Lai, Minister of Health Malaysia

12.35pm welcome address by Dr How Kim Chuan, Organising Chairman of 1Malaysia MDA-GSK Oral Health Awareness Campaign

12.40pm Speech by Akhil Chandra, Vice President &General Manager, South Asia, GSK Consumer Healthcare

12.45pm Speech by Dr. Lee Soon Boon, President, MDA

12.50pm Speech by Y.B. Dato'Sri Liow Tiong Lai, Minister of Health Malaysia1.00pm Launch of 1Malaysia MDA-GSK Oral Health Awareness Campaign

1.05pm Presentation of Mementos

1.15pm VVIP walkabout - tour around the activities booth

1.25pm Press conference.


Aim: Endeavour to enhance awareness on good oral health to the public
Highlights: GlaxoSmithKline Consumer Healthcare Sdn Bhd (GSK), a healthcare organisation with leading brands for the relief of sensitive teeth and denture care, is working with the Malaysian Dental Association (MDA) and ministry of health to raise awareness on oral health.


Kuala Lumpur, 28 February 2010 - GlaxoSmithKline Consumer Healthcare Sdn Bhd (GSK), a healthcare organisation with leading brands for the relief of sensitive teeth and denture care, is working with the malaysian dnetal assocation (MDA) and ministry of health to raise awareness on oral health.


Entitled '1 Malaysia MDA-GSK Oral Health Awareness Campaign'. The inaugural event was launched by Y.B Dato'Sri Liow Tiong Lai, Miniser of Health Malaysia at the Tropicana City Mall. Also present at the launch were Akhil Chandra, GSK Vice President and general manager, South Asia; Dr Lee Soon Boon, President of Malaysian Dental Association and Dr How Kim Chuan, President Elect of Malaysian Dental Association.


Y.B Dato' sri Liow Tiong Lai in his speech, congratulated Malaysian Dental Association and GSK for initiating the awareness campaign and lauded the efforts of all parties in organising the event for the benefit of the public.


"This campaign is in line with the Ministry of Health's objective to raise awareness of good oral health amongst Malaysians across the country. Good oral health is more than just strong healthy teeth. It also contributes to enhancing the self-esteem and confidence of individuals. However, only 6 percent of the Malaysian population see a dentist. And this is one of the reasons why there's a high incidence of dental ailments in Malaysia. The public will benefit in the long run with better oral health education and awareness via events such as this, "said Y.AB Daro' Sri Liow.


There were also dentists from UKM and nurses to provide free dental check ups for the public.


Sensodyne and polident, explained hypersensitivity to the public.


Akhil Chandra said "about 50% of the adult population in Malaysia have either sensitive teeth or is a denture wearer. However, public awareness on both of these oral conditions is limited. Thus, it makes good sense for the company through its best-selling brands - sensodyne and polident, to give full support to the initiative of promoting good oral health among the public. and we are proud to be working with the MDA and Ministry of Health in this initiative,"


Dr Lee said, "for many years, the MDA being the national voice for dentistry has organised many activities and public campaigns to advance and promote optimal oral health as an essential component of general health. Indeed, MDA is very honoured that the Honourable Minister of Health Malaysia Yang Berhormat Dato Sri Liow Tiong Lai has taken special interest to support this initiative for the betterment of oral health of the "rakyat Malaysia". The MDA is also grateful to have the support from socially responsible consumer healthcare corporation, GSK in making this event a success."




from left to right Akhil Chandra, Dr Kim How Chuan, Liow tiong Lai, Dr Lee Soon Boon, and YBhg Dato' Dr Norain Abu Talib (Principal Director of Oral Health, Ministry of Health of Malaysia).